Joining the cancer fight - The Packer

Joining the cancer fight

10/14/2011 09:15:00 AM
Amelia Freidline

Increasingly, fresh produce and retail companies are joining the many who recognize October as breast cancer awareness month.

Attendees at the Produce Marketing Association’s Fresh Summit annual convention Oct. 14-17 in Atlanta will see many companies aligning with the color pink and breast cancer awareness. 

Firms are adding pink to their packaging or PLUs, display boxes, websites and donating to cancer fighting charities. 

There are far too many to mention here by name, but one new effort at Fresh Summit is called Produce for Pink, with its goal of uniting the fresh produce industry and collecting $1 from every attendee to donate to a local hospital for those fighting breast cancer.

Fresh produce is a perfect partner for fighting cancer and promoting cancer awareness.

Study after study shows that fresh produce consumption is linked to lower cancer rates.

Just this summer, an Oregon State University study showed that one of the primary compounds in broccoli and other cruciferous vegetables can target and kill cancer cells, while leaving normal cells alone.

Many other fruits and vegetables have cancer fighting properties. Any item with high antioxidant levels, such as blueberries, or with lycopene, such as tomatoes, or vitamin C, such as apples or oranges, can claim this.

In fact, it’s rare to find a fruit or vegetable not associated with cancer fighting properties.

It’s just another example of ways fresh produce improves consumers’ diets.

Did The Packer get it right? Leave a comment and tell us your opinion.

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