Known and trusted brands help maximize sales

09/06/2013 09:32:00 AM
Armand Lobato

A produce department that merchandises and executes well creates a festive atmosphere that spurs shoppers’ interest and maximizes sales. That is especially true when featuring brands that customers know and trust.

Armand Lobato works for the Idaho Potato Commission. His 30 years of experience in the produce business span a range of foodservice and retail positions.

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