Lessons learned from PMA: ADD version - The Packer

Lessons learned from PMA: ADD version

10/25/2013 11:23:00 AM
Tom Karst

Tom Karst, National EditorTom Karst, National EditorI was sitting around the kitchen table last night, trying to recall to my wife, daughter and son-in-law all the excellent anecdotes and amazing insights gleaned from the general session speakers at Fresh Summit 2013.

“When you are a hammer, you tend to think that everything else in the world is a nail,” I said. “Get it?”

A few seconds later, I offered, “Change is slow — until it’s not!”

And wait, this one speaker had a funny bit about milk, and Internet-connected irons and, you know ... and whale vomit — they make perfume from it; isn’t that classic? And cats can’t taste, but we don’t care!

You’re correct, I’ve never been accused of being a tremendous story-teller.

As I unpack from PMA (leaving out descriptions of the squashed laundry), it comes with the usual unsightly collection of crumpled up sheets of glossy product info, PMA’s hefty “Now is Over” 2013 directory, crinkled receipts that await the scrutiny of our eagle-eyed accountant, an orange squeezy fruit, a bag of dried cranberries, a CMI quasi-backpack and the reliable if under appreciated California Avocado bag.

Of course, there are dozens of business cards. These cards always befuddled me in the past. After they lined the open spaces on my desk and the ledge of my office window for a few weeks, I would pour business cards from recent trips or shows into an oversized envelope, perhaps labeling the envelope and perhaps not.

Most of those hopeful-looking rectangular cards never saw the light of day again.

That’s changed, thanks to the CardMunch iPhone app. True to its name CardMunch swallows up business cards and prompts you to connect on LinkedIn. Try it and you will like it.

I appreciate that a few of the folks I visited with greeted me and said they enjoy reading The Packer.

That is what you call “psychic income” for this timeworn trade journalist, and it is cold cash I don’t have to record on my expense report or tax return.

Speaking of readers, one lady at a recent trade show called me a “unicorn” when we met in the elevator, since I suppose she had never actually seen me in flesh and blood, but only on a screen or on the printed page.

I PMA, therefore I am.

As I review my iPhone notes on PMA speaker and innovation guru Mat Shore, I recall the seven deadly sins of innovation with more success than around the supper table last night. They are:

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