Millennial influence grows inside, outside industry

01/17/2014 09:41:00 AM
Garland Perkins

  • Secondly, I aim to serve as a voice for the millennials, particularly those working in the industry, to provide a venue for posting questions and contributing new perspectives.

  • I hope to address compelling and thought provoking topics pertaining to millennials and the numerous aspects in which this demographic affects the produce industry.
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    Above all, I hope this pursuit contributes in some manner to the movement for increasing produce consumption.

    Last year, an article featured in USA Today credited “a new generation of eaters” (millennials) with bolstering the growing trend for restaurants incorporating more vegetables into their menus.

    We can only hope a similar development will be repeated many times over in the retail sector, and that while it’s occurring, we in the produce industry know the exact catalyst(s) responsible for the sizable shift.

    A Facebook page, Produce From A Millennial, and Twitter account, Produce_Millennial (@produce_Mfactor), have been set up to facilitate a discussion about the topics covered in this column each month. In the meantime — are you a member of the produce industry who has experiential wisdom to impart to younger people breaking into the business?

    Or are you a millennial with an opinion on produce?

    Either way, let’s talk.

    Garland Perkins writes a monthly column on the produce industry from the millennial perspective. She works in sales and marketing for The Oppenheimer Group in its Los Angeles office.

    What's your take? Leave a comment and tell us your opinion.


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