The government really got this one right.
That’s not something you hear too often, but credit must be paid to the U.S. Department of Agriculture for its MyPlate nutrition guidelines.
Maybe it’s also such a vast improvement to the previous incomprehensible MyPyramid that Americans’ expectations were so low.
The latest example of MyPlate’s traction is that 2,000-plus organizations have joined the Nutrition Communicators Network, set up by USDA’s Center for Nutrition Policy and Promotion to promote MyPlate. Only about 250 groups joined the MyPyramid Alliance.
Credit also must be paid to the Produce for Better Health Foundation. It has embraced MyPlate and its half-a-plate of fruits and vegetables from the beginning as a national strategic partner.
There was the potential for PBH to not support MyPlate on the grounds that it competes with PBH’s More Matters campaign, but then, PBH’s mission is to increase daily fruit and vegetable consumption. Whichever icon and campaign can accomplish this more quickly and effectively ought to be PBH’s priority.
In addition to its strategic partnership, PBH added a Half-Your-Plate social media marketing toolkit on its website to help people encourage their Facebook friends and Twitter followers to accept the dietary guidelines for fruits and vegetables.
MyPlate is logical, useful and easy for consumers to understand. No matter how big the meal or what time of the day, half of it should be fruits and vegetables.
Half-a-plate will only grow in fresh produce promotions.
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