Potato marketers neglect consumer diversity - The Packer

Potato marketers neglect consumer diversity

03/29/2013 09:04:00 AM
Tara Schupner

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Denise Donohue    
DeWitt, Michigan  |  April, 07, 2013 at 02:59 PM

Tara - This is very bold and very thought-provoking. I believe you are right. The primary thing I can think of in defense of Linda is that you have to start somewhere, and if Linda/June is the biggest chunk of the consumer market, then it does make sense to start with her as the low-hanging fruit (already buying potatoes). But there ought to be mention of coming plans for the next 60 percent, to your point. Verrry interesting commentary.

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