Produce marketers have been tailoring products and packaging for the grab-and-go market for some time, with new convenience-oriented offerings entering the already crowded market on a rolling basis.
And courtesy of Mother Nature, many produce commodities boast an innate convenience factor — apples and bananas immediately come to mind.
The Packer’s Fresh Trends 2014 consumer survey finds 89% report eating apples as a snack, and one could argue the banana peel is the original convenience packaging.
Of course, marketers have taken the convenience packaging ball and have sprinted to the goal line with it. Pack innovations have made such former salad items or baking ingredients as tomatoes or blueberries into snack foods available even at convenience stores.
As surely as active lifestyles and hectic schedules will be a defining part of the way we all live, fruit and vegetable marketers will keep pace with healthy and tasty snacking options.
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