Produce expo finds its New York groove

11/11/2011 09:29:00 AM
Fred Wilkinson

Having a one-day expo meant time in the exhibit hall was well spent.

A criticism about Fresh Summit (particularly this year in Atlanta, which unlike other PMA cities such as Orlando doesn’t boast the extracurricular entertainment to entice attendees to stick around) is buyer drop-off in the event’s second and third days.

The gist is that on the opening day of the Fresh Summit expo floor buyer traffic is good, on the second day they’re scarce and by the third day they’re gone.

Another comment I’ve heard in recent years is that while Fresh Summit remains the industry’s big dance, it’s more about face-time with existing clients/customers (which is certainly a high-value activity) than closing new deals.

Although the economy is stronger than it was two or three years ago, companies are still looking to save money where they can and maximize their promotional dollars.

Attending trade shows isn’t cheap, even more so for exhibitors than other attendees, considering the expense of travel; hotels; renting exhibit space; and shipping in, setting up and tearing down booth displays.

Here at The Packer we’ve been watching regional expos rise in value to the industry, and we used the occasion of Fresh Summit 2011 to announce our plans for the Midwest Produce Conference & Expo, set for Aug. 13-15 at the Sheraton Chicago Hotel in downtown Chicago.

Midwest Produce will have a one-day expo with all booths the same size and aimed to maximize buyer-seller interaction. 

The three-day event also plans to offer a golf outing and tours of Chicago’s terminal market, and attendees will get a preview of The Packer’s Fresh Trends consumer research. 

Workshops will be heavy on consumer trends. Midwest Produce precedes the annual U.S. Apple meeting in Chicago later in the week.

Check out www.midwestproduceexpo.com for details as they emerge, and I hope to see you all in Chicago.

fwilkinson@thepacker.com

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john    
delano,ca  |  November, 11, 2011 at 06:51 PM

this makes so much sense on so many levels.

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