Q&A | Bruce Peterson, Bland Farms LLC

08/19/2011 09:02:00 AM
Amelia Freidline

The Packer’s National Editor chatted on Aug. 16 with Bruce Peterson, interim chief executive officer of Bland Farms LLC, Glennville, Ga., and president of Bentonville, Ark.-based Peterson Insights Inc. Read the entire chat on the Fresh Talk blog.

9:45 a.m. Tom Karst: I often hear “people have got to eat.” True of course. But how do you think produce marketing has changed during/after the recession?

Peterson9:48 a.m. Bruce Peterson: Price is playing a bigger role than ever and consumers are being very careful on purchases that they consider “discretionary.” Keep in mind that about 80% of all produce purchases have been made on impulse and consumers are less inclined to be impulsive. So the value proposition has to be clearly articulated and executed at store level.

9:50 a.m. Karst: Bruce, I don’t know if you saw this discussion, but I posed a question to the Fresh Produce Industry Discussion Group recently, asking who they thought was the most influential produce personality in the past 30 years. The discussion is ongoing, but several mentioned your name. How does it make you feel when people consider you as perhaps the most influential produce professional of your time?



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Mark Christianson    
Grand rapids, MI  |  August, 22, 2011 at 03:40 PM

Great job Bruce mentioning Bob Summers he seemed to be low key industry wise, but he had a great passion for Produce. Postioning Meijer for years to come as having a great produce reputation. I was proud to work for him and Meijer as a team leader and buyer.

Dick Spezzano    
Monrovia, CA  |  August, 22, 2011 at 05:05 PM

Bruce, Thank you for the mention of "one of the most influential personalities in the last 30 years". Even though I might have had some impact on how retailers "go to market" no one has had more impact than you. You drove th RPC inititive all by yourself and it works with plastic and coraguate material. You worked with growers around the nation and built long term relationship and allowed those partners to prosper with the growth of Wal-Mart.

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