3:30 p.m. Tom Karst: What do you make of the final rule for the updated school nutrition guidelines? In general, it sounds like this a positive development for the fresh produce industry and fruits and vegetables.
Pivonka3:31 p.m. Elizabeth Pivonka: Yes. (School nutrition) guidelines haven’t been updated for 15 years and it is pretty much doubling fruit and vegetable consumption across the board. It is something we have needed since the 2005 Dietary Guidelines. It shouldn’t have taken this long.
I know that “pizza as a vegetable” got a lot of play back in November but that kind of missed the point. The point is that there are a lot of very positive changes (in the guidelines) and that what’s needs to be highlighted.