Sharp pencil when ordering for ads builds profit margins

03/28/2014 09:15:00 AM
Armand Lobato

Me: Of course, the sign after the ad will be regular price.

Rusty: With a higher, gross profit margin than normal. One simple idea. Something any produce manager can do using a sharpened pencil.

Armand Lobato works for the Idaho Potato Commission. His 30 years of experience in the produce business span a range of foodservice and retail positions.

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