In fact, quite the opposite is true.
From day one in my career, decision-makers from companies across the industry were happy to speak to me — all I had to do was ask.
7. The Thrill.
Mother Nature can be unpredictable, but in many ways “she” is an attractive aspect of working in the fresh produce industry.
Elements of excitement and uncertainty come with every new season — every year, each crop brings its own personality and bag of tricks, defining us as growers, distributors and service providers.
8. The Relationships.
Perishability demands trust, and trust is built on relationships.
While I have seen buyer-seller relationships change and evolve tremendously over the years, the fact remains that these relationships are an important and valued part of doing business in this industry.
9. The Timing.
In the past 50-plus years, fresh produce has never been more ripe for discussion. In the U.S., we are facing an obesity epidemic induced by a society dependent on processed foods.
This is a crucial time for our industry to actively and positively affect our country’s eating habits together, in order to increase access and promote fresh produce.
10. The Pride.
This one is simple. Walk through a strawberry field or an apple orchard, and you will feel the pride that goes into bringing these beautiful products to life (literally).
We grow and provide the healthiest, most beautiful food to billions of people every day, and that is something to be proud of.
Dan’l Mackey Almy is president and owner of Irving, Texas-based DMA Solutions. A version of this first appeared on DMA's blog The Core.
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