Debate over GMOs will come to the produce aisle over the next few years.
I fear retailers will get pressured to dismiss science as the foundation of their corporate policies.
As the debate escalates, consumers may change their shopping habits (buying more or less of a given item, or perhaps increasing purchases of organics).
Bottom line — GMOs have the potential to transform our industry, and it will be interesting to watch the story unfold.
Don Goodwin is the owner of Minnetrista, Minn.-based Golden Sun Marketing, a company that provides strategy and marketing services to the fresh produce supply chain from seed to retail. Don@goldensunmarketing.com.
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