Waiting for Aldi's home delivery service

06/05/2013 04:57:00 PM
Tom Karst

Tom KarstIn my world, Aldi, not Amazon Fresh, should have a home-delivery service.

It’s one thing to be delivered fresh produce, but the kinds of prices that I see on the Amazon Fresh website are more than a little off-putting. Ahem, ..you want $9.99 for a three-pound bag of organic gala apples?

An 18-ounce clamshell of Amazon Fresh blueberries will set you back $12.99 per. That is only happening if I’m living in mom’s basement.

In contrast, I look up the Aldi weekly ad and see that a whole cantaloupe can be had for 99 cents, a stoplight three-count package of bell peppers is on sale for $1.69 and tomatoes on the vine are 69 cents per pound. Package up those items in a handy cardboard carton from the Aldi shelves and send it my way, if you would.

Whether Amazon is perfecting the model for home delivery of fresh foods is a matter of speculation; there are reports the online retailer wants to be in 20 markets by 2014.

To be truly pervasive, online delivery of food can’t be for only the indolent rich.

The ideal would be for a spectrum of online food choices. If Amazon Fresh aims for the Whole Foods crowd, another should take dead aim at the Aldi bunch.

The appeal of home delivery of groceries is convenience, and convenience is important to shoppers of all economic strata. Some can afford $9.99 for a bag of apples; others want a whole cantaloupe for 99 cents.

Let all us eat cake, whether Red Velvet or Little Debbie – and have it delivered, too.



Comments (6) Leave a comment 

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Pamela R.    
Austin, TX  |  June, 05, 2013 at 05:15 PM

I'm right there with you, Tom. I choked a bit when I looked up those prices. Even the swanky organic delivery service here in Austin is not priced so high.

donna    
eltham  |  September, 14, 2013 at 07:17 AM

is there going to be a onlkine home delivery from aldis

donna    
eltham  |  September, 14, 2013 at 07:22 AM

is there going to be a online delivery from aldis my e.mail is donna-kelly7@hotmail.co.uk

Donna R    
Bronte NSW Sydney Australia  |  November, 28, 2013 at 09:27 PM

Well done Tom.. I Love Aldi service & prices.. Would happily pay for home delivery not only for the convenience but just to support them and give the likes of coles a run for my bux. Come get my money Aldi & let me introduce you to all my friends!!

DAVID BOYD    
BRISBANE  |  January, 31, 2014 at 03:52 AM

HI DONNA R,I AM AT PRESENT CLOSE TO SOLVING THIS PROBLEM. MY TEAM WILL NEED A REPRESENTATIVE IN N.S.W. IF YOU ARE INTERESTED IN BEING INVOLVED OR JUST A SOURCE OF ADVICE, I WOULD APPRECIATE YOU CONTACTING ME AS ABOVE. THANK YOU & REGARDS DAVID 0419798990

DAVID BOYD    
BRISBANE, AUSTRALIA.  |  January, 31, 2014 at 04:00 AM

HI DONNA, I AM AT PRESENT CLOSE TO SOLVING THIS PROBLEM. MY TEAM WILL NEED A REPRESENTATIVE IN U.K. IF YOU ARE INTERESTED IN BEING INVOLVED OR JUST A SOURCE OF ADVICE, I WOULD APPRECIATE YOU CONTACTING ME AS ABOVE. I WILL ALSO FORWARD AN EMAIL TO YOU. THANK YOU, REGARDS DAVID MOBILE PHONE 0419798990

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