In my world, Aldi, not Amazon Fresh, should have a home-delivery service.
It’s one thing to be delivered fresh produce, but the kinds of prices that I see on the Amazon Fresh website are more than a little off-putting. Ahem, ..you want $9.99 for a three-pound bag of organic gala apples?
An 18-ounce clamshell of Amazon Fresh blueberries will set you back $12.99 per. That is only happening if I’m living in mom’s basement.
In contrast, I look up the Aldi weekly ad and see that a whole cantaloupe can be had for 99 cents, a stoplight three-count package of bell peppers is on sale for $1.69 and tomatoes on the vine are 69 cents per pound. Package up those items in a handy cardboard carton from the Aldi shelves and send it my way, if you would.
Whether Amazon is perfecting the model for home delivery of fresh foods is a matter of speculation; there are reports the online retailer wants to be in 20 markets by 2014.
To be truly pervasive, online delivery of food can’t be for only the indolent rich.
The ideal would be for a spectrum of online food choices. If Amazon Fresh aims for the Whole Foods crowd, another should take dead aim at the Aldi bunch.
The appeal of home delivery of groceries is convenience, and convenience is important to shoppers of all economic strata. Some can afford $9.99 for a bag of apples; others want a whole cantaloupe for 99 cents.
Let all us eat cake, whether Red Velvet or Little Debbie – and have it delivered, too.