Weight-loss promos deserve your focus - The Packer

Weight-loss promos deserve your focus

12/26/2013 05:02:00 PM
Armand Lobato

Rusty: Just doing my part to get people heart-healthy. OK, and increase produce sales too. I think it’s time for you, aisle boy, to drop a little weight. Can you stand a challenge?

Me: Sure. Let’s make it, uh, 10 pounds the next time we chat in March?

Rusty: Dude. Let’s make it 20. I’ll help. Here, have a banana.

Armand Lobato works for the Idaho Potato Commission. His 30 years of experience in the produce business span a range of foodservice and retail positions.


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