FDA kinder and gentler than NSA (we think) - The Packer

FDA kinder and gentler than NSA (we think)

11/04/2013 12:31:00 PM
Tom Karst

Tom KarstTrue enough, it is funny, but poking at the National Security Agency should not be done without serious pause. The graphic artist that designed a T-shirt with the NSA emblem and the follow-on words “The NSA: the only part of government that actually listens” has been sued by the agency to take the shirts off the market. This news report indicates he is fighting Big Brother on the matter.

In comparison to the NSA, at least, the FDA rates much friendlier, high touch and all ears. Check out this blog post by the FDA’s Mike Taylor about his recent travels and feedback on food safety rules. 

I wonder if the Produce for Better Health Foundation will play an administrative role in the licensing of Sesame Street characters to produce marketers. It would seem to be a logical fit, but when I talked last week with PMA’s Bryan Silbermann, he said discussions about the involvement of other stakeholders/ organizations with the project have not yet occurred. If PBH is not involved in some way in the utilization of Sesame Street characters in fruit and vegetable marketing at the retail level, it would bring into question how well this marketing experiment will be coordinated with existing generic promotion efforts.

Dole shareholders narrowly approved taking the company private, accepting the $1.6 billion buyout by chairman and CEO David Murdock. Ninety-year young David Murdock  has said the fundamental principles of the company remain the same.

In a news release on Nov. 1, Murdock said:

“I plan to have Dole support my strong personal commitment to promoting a lifestyle and diet which includes significant emphasis on fruits and vegetables and proper nutrition as a basis for improved health and longevity. We will continue to support research efforts to study the impact of nutrition on health and longevity at universities and other non-profit institutions, and to write books and publications in order to broaden our collective knowledge base on the value and benefits from eating fruits and vegetables.”

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