Facing the facts: Per capita consumption still declining

07/07/2013 06:54:00 PM
Tom Karst

Given the favorable winds of government support and consumer motivation to change their health outcomes, it seems incongruous that per capita consumption of fruits and vegetables is still declining. Yet it is so.

Government messaging has been stellar. Yet unless there is a massive and collective industry self-help effort to promote fruits and vegetables to consumers, there is little reason to be believe the trend of declining consumption will reverse itself.

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