Kind of a big deal - The Packer

Kind of a big deal

04/17/2014 08:59:00 AM
Tom Karst

Tom Karst It turns out that I am not the only person who thinks the 10,000-member strong Fresh Produce Industry Discussion Group is kind of a big deal.

 For evidence of this, check out a new e-book offer from DMA Solutions on called “The LinkedIn Guide for Fresh Produce Professionals.”

 The easy-to-digest e-book gives great all-around advice on how to build a profile, create a personal brand, construct an effective company page and “more.”  Also very handy is the LinkedIn FAQ section which summarizes the e-books conclusions and action points. Very strong content, in my opinion.

Of particular interest to me, the document also lists DMA’s top recommended LinkedIn groups in the fresh produce industry.

From that section, these words from the DMA document:

Joining a LinkedIn group is an important part of establishing authority on this social media network. There are groups out there on any subject you can think of for any number of professions, so the opportunities to get plugged in are abundant. But, don’t feel limited to joining employee or alumni groups. Try expanding your network through groups in your industry that will help you grow and learn, and also joining groups that can inspire you in your current role in the product industry.

Here are 10 groups that we recommend fresh produce marketers join on LinkedIn. Not a marketer? Don’t worry – there are plenty of group out there for discussions on research, agriculture, sustainability, food safety, sales, and product development!


• Fresh Produce Industry Discussion

• United Fresh Produce Association

• Fresh Produce Talent Recruitment

• Women in Produce

• Food Marketing Network

• Social Media Marketing

• B2B Marketing

• Sales Best Practices

• Digital Marketing

• eMarketing Association Network


Don’t see a LinkedIn group out there already on the subject you’re looking for? Start your own! We joined forces with a few colleagues to create the Women in Produce LinkedIn group in 2013 with great results. Be a pioneer and start a group for your own professional discussions!

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