Spezzano said every produce company has to make business decisions on whether to support both organizations and both conventions, and also what size booth to exhibit and what the spend is going to be. Expenses for a large booth and related expenses for transporting people and product, along with food and lodging costs can run well over $100,000, Spezzano said. “It is not hard to get over $100,000 and get near the area of $200,000,” he said.
Spezzano said there are many ways to participate in trade shows. Some may elect to have a big presence on the floor, while others might choose to have zero presence on the floor and instead step up with sponsorships. Others may have no floor presence, no sponsorships but only work the floor and cocktail parties.
And so while the conversation about the failed merger has ended, the adjustments by the industry in its roiling wake may have only just begun.