So kudos to C.H. Robinson for the launch of a new industry blog.
Called The Road, the tag line is “driving relationships with the trucking industry.”
Here is what a news release from C.H. Robinson says:
The Road features weekly posts authored by C.H. Robinson employees, industry experts, carrier leaders, and others who support and engage with transportation carriers. Some examples of trending topics that are covered include driver shortage issues, the mobile evolution of the trucking industry, and fleet management challenges.
“The Road focuses on cultivating conversations around best practices and aims to serve as an educational resource for carriers of all sizes,” said Bruce Johnson, director of carrier services at C.H. Robinson. “Working with a variety of industry leaders across the carrier community allows us to share this industry knowledge and positively impact carriers.”
The blog has actually worn a little tread already, with the archive indicating the first blog post was written in October 2013.
This April 2 post “Driver shortage still an issue and there is no easy fix” highlights the critical driver shortage issue in a compelling way.
Written by Peter Borgen, manager of carrier services for C.H. Robinson, the post talks about why the trucking industry has lost its appeal and what trucking company executives can do to get it back:
We all know the current workforce is aging, not necessarily a problem. However, young people today are not entering the profession. Why is this? Many talked about it being the image of the job. I’ve been to more than one conference where they ask the audience for their opinion on matters like this. The first question is often, “Who believes there is a driver shortage?” All hands go up in the room. Then the second question comes, “Would you recommend to your son or daughter that they become a truck driver?” Very few hands go up this time. It’s sad but true. The stereotypes of a driver’s life—being away from family, a lack of respect in the public domain, health issues, and loneliness—is what sticks in people’s minds today.