From the Israeli irrigation technology to the commitment to reduce pesticide use and carbon dioxide emissions, Cueto’s operation epitomizes a commitment to environmental responsibility and food safety.
Marketing a quality product, of course, goes a long way toward selling the public on it.
Panelist Mark Konstan, supply director of The Produce Exchange, Livermore, Calif., said Mexican producers should reduce their investment in image building and maximize their investment in substance, ensuring they grow and ship the highest quality vegetables.
Konstan’s idea has merit, but as we all know, in the U.S. image is everything, and perception is often reality.
Truth is, it’s very likely the majority of those expressing concern about Mexican vegetables have enjoyed them countless times without knowing it.
It would take some time and effort, but there’s no reason Mexico and vegetables couldn’t have the same connection in U.S. consumers’ minds that Idaho enjoys with its potatoes.
Agree? Disagree? Leave a comment and tell us your opinion.