Today's Pricing

WATERMELON — F.O.B.S AS OF MAY 13

MEXICO CROSSINGS THROUGH NOGALES, ARIZ. — Crossings (705-766-766, seedless 683-751-759, seeded 22-15-7) — Movement expected about the same. Trading seeded slow, others moderate. Prices seedless 35-60 counts lower, others generally unchanged. Red-flesh seedless-type per pound 24-inch bins approximately 35-60 counts mostly 20 cents, 75-80s 14-16 cents; red-flesh seeded-type approximately 35-55 counts 12-14 cents. Flat cartons red-flesh seedless miniature 6-9s $7-9. Quality variable. Many present shipments from prior bookings and/or previous commitments.

LOWER RIO GRANDE VALLEY, TEXAS — Shipments (29-96-255, seedless 26-83-223, seeded 3-13-32) — Movement expected to decrease slightly. Trading very active at slightly lower prices. Prices 24-inch bins per-pound red-flesh seedless-type approximately 35-60 counts 28 cents, seeded-type approximately 28-35 counts mostly 21-22 cents. Quality generally good. Most present shipments from prior bookings and/or previous commitments at lower prices.

FLORIDA — Shipments (124-159-233, red-flesh seeded 16-29-53, red-flesh seedless 51-130-180) — Movement expected to increase as more growers start the season in central Florida. Harvesting slowed. Trading very active. Prices generally unchanged. 24-inch bins per-pound red-flesh seeded-type 35s 24-25 cents; red-flesh seedless-type 45 count 29-30 cents, 60 count 29-30 cents. Quality generally good.

IMPERIAL AND COACHELLA VALLEYS, CALIF., AND CENTRAL AND WESTERN ARIZONA — Shipments (AZ seedless 0-23-16, CA 0-26-78, seedless 0-24-73, seeded 0-2-5) — Movement from western Arizona, Imperial and Coachella valleys expected to increase seasonally. Trading fairly active at slightly lower prices. Prices slightly lower. Red-flesh seedless-type per pound 24-inch bins approximately 35 and 45 counts mostly 22 cents. Organic red-flesh seedless 24-inch bins per pound approximately 35 and 45 counts 35 cents; miniature carton 6s and 8s $20.50. Quality generally good. Harvest central Arizona expected to begin the week of May 27.



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Opinion

Economist presents ‘Moneyball’ for foodies

Chris Koger, News Editor Q: Why did God create economists?

A: In order to make weather forecasters look good.

When it comes to being the butt of jokes, economists are easy targets. Sure, they will never surpass the lawyer joke category in terms of numbers, but their very nature makes economists ripe for a send-up.

They pick over arcane numbers and behaviors to explain everything from the financial world to how our everyday choices affect everything from the environment to how well-adjusted our children will grow up.

And for every study or report issued, there seems to be another economist whose research points to another conclusion entirely.

Since economist Steven Levitt and writer Stephen Dubner teamed up on the mega-successful “Freakonomics: A Rogue Economist Explores the Hidden Side of Everything,” and a sequel, “SuperFreakonomics,” economics has become more user-friendly.

A new book, published April 12, takes a look at a subject near and dear to many readers of The Packer: locally grown food.

An Economist Gets Lunch: New Rules for Everday Foodies” by George Mason University professor Tyler Cowen, turns some of the conventional wisdom often cited by local food advocates on its head.

Basically, according to Cowen, when an economic model is applied to local versus imported food, local doesn’t always have a lower carbon footprint or effect on the environment.

Food is just one subjects Cowen writes about on his blog, marginalrevolution.com, but the book also skewers foodie trends sweeping the nation.

“The novel idea of this book is that knowing some dry scientific economics helps make every meal count in a deeply human way and it helps you realize — counterintuitively — that a lot of the best food is cheap rather than expensive,” he writes.

One reviewer on Amazon.com calls “An Economist Gets Lunch Everyday” the “Moneyball for the food enthusiast.”

———

We are what we eat, as the saying goes.

Which brings us to another hot topic in the fresh produce industry: Food safety.

For every story in The Packer on an outbreak, or just a recalled product that didn’t make anyone ill or even reach its destination before being pulled from the market, The Packer prints several more on steps the industry or specific companies are taking to prevent a foodborne problem.

Every now and then, we also write about irradiation, which the Food and Drug Administration OK’d years ago to treat some leafy greens. That includes spinach, the culprit in a devastating E. coli outbreak in 2006.

Numerous studies have shown irradiation’s effectiveness in killing pathogens.

Claims that the process will degrade the product’s texture and kill nutrients have also been disproved.

And yet I know of no shipper that uses irradiation as the so-called kill step.

Why?

Consumer preference, we’re told.

While adopting an irradiation process in a packinghouse would require a substantial capital investment, along with some heavy trial-and-error testing, those aren’t necessarily the roadblocks.

Chances are, consumers will shy away from the irradiated produce, most likely from a lack of knowledge about how it works, or even a concerted effort by public interest groups set against irradiation.

Time and again, sprouts have been linked to outbreaks, some of them deadly.

Prevention in the industry is focusing on not only how sprouts are grown — in a bacteria-welcoming damp environment — but the seeds themselves.

It’s time the industry considered irradiating the seeds, and the recently established Sprouts Safety Alliance is the forum to seriously look into it. The research is there and a comprehensive review of that research should be undertaken.

There’s no magic bullet. Growers must continue good agricultural practices every step of the way.

Naysayers be damned, and there are many of them, but if irradiation proves to be an effective tool in significantly decreasing pathogens in sprouts, it could be a sign for leafy green shippers to consider adopting similar procedures.

ckoger@thepacker.com

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GrowFlavor    
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Virginia  |  April, 30, 2012 at 03:48 PM

Irradiation kills precisely by damaging critical complex nutrients essential for life process--for example, proteins in the form of enzymes..

Chris Koger    
Lenexa, KS  |  May, 01, 2012 at 07:35 AM

GrowFlavor,

Citation, please, from an unbiased source. According to the FDA, there is no nutrient loss when the approved process for leafy greens is followed. I am addressing fresh produce in this column. Besides leafy greens, the U.S. allows irradiated tropical fruit from Hawaii, Thailand, Pakistan and India.
Note: Several days after I wrote this, two separate companies issued sprout recalls, based on positive tests for pathogens.

Chris Koger
News Editor

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