Flavor has decreased? Compared to what? A bowl of decomposed berry goo? That is what we’d have if breeders did not attend to shelf-life and shipability.
At least he said the red color was completely natural, but then he added the sumptuous red color can be deceiving. A strawberry can look tastier than it tastes.
“It’s too bad that supermarkets don’t let you sample before you buy, because that would really change the whole complexion of our supermarkets,” Pritts said.
Bring it on, professor boy.
Retailers, get out there with your army of vinyl-gloved grandmothers armed with plates of cut strawberries and toothpicks.
Stock up, because we consumers love strawberries, and you will sell a lot of clamshells of them.
The host and professor knocked the modern supermarket strawberry for being so large, which Pritts attributed to breeding for easier harvest. I agree sometimes berries are just too big.
With the host’s encouragement, Pritts beat the drum for locally grown berries.
“If I have a choice I buy the strawberries that are grown closest to where I live, because I know that those are the ones that are probably going to be picked the closest to being fully ripe.
“Then I look for strawberries that have a nice shape, that are red all the way through, all the way around. Because I know, again, those are close to ripeness,” he said.
The local growers, I bet, will take advantage of the berries bred by the larger industry players for disease resistance, firmness and flavor.
They don’t have the wherewithal to come up with other varieties. Don’t expect even a nod of acknowledgement, though.
I know I will be eating more locally grown produce in coming months. Even so, I suspect we will still have punnets of salad greens and bags of broccoli from the club store in the ’fridge.
I will be glad when my home garden crop fails to go up to the supermarket for a bag of onions. And Missouri jonathans can’t fill all my lunchtime apple needs.
This glass is far more than half full, having such a miracle of agricultural technology readily available in stores nearby. We shouldn’t be complaining.
It could be worse, has been worse, and we should count our blessings.
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