The best promos don't overlook the obvious

11/09/2012 09:19:00 AM
Denise Donohue

Denise Donohue is founder of Donohue Associates, DeWitt, Mich., a marketing and public relations firm specializing in agriculture. Before that, she was director of the Michigan Apple Committee, Lansing.

Prev 1 2 3 Next All

Comments (1) Leave a comment 

e-Mail (required)


characters left

Christopher Mitchell    
Kansas City, MO  |  November, 16, 2012 at 03:50 AM

I think if companies hired great people who are really enamored by what they do, and stores hired people genuinely passionate about produce, there wouldn't be a problem with making "retail activation" a success. But too often I have seen people wasting space until their time comes for promotion. It's not a perfect world yet.

Join the conversation - sign up for FREE today!
Feedback Form
Leads to Insight