Broccoli? OK, Mr. President, we believe you

07/26/2013 09:15:00 AM
Chris Koger

This summer, Live Nation will sell everything from hot dogs to vegetarian meals, something that “surely will play well with a wide range of artists and music fans,” according to Hollywood Reporter.

One of the biggest hurdles to success, in my mind, was addressed up front by Live Nation: The locally grown items won’t be more expensive.

As the locally grown market becomes more saturated, growers will need to consider different marketing angles, such as nontraditional outlets.

ckoger@thepacker.com

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AK    
July, 29, 2013 at 05:13 PM

REALLY?! For crying out loud, what a piece of partisan garbage. The Obama administration is doing more for the produce industry by encouraging healthy eating than any president in recent history (as a school kid, I remember ketchup was considered a vegetable - go Reagan! I am sure you'd hop right in line to support that nonsense) and you will only begrudgingly accept its help, getting a few jabs in on the way out. Disgusting.

Chris Koger    
July, 29, 2013 at 05:28 PM

Whoa, hey now. If you read through the first paragraphs you'll see that I said just exactly what you're saying: " ... the pervasive message from the White House should be commended by the industry at every turn, and this public endorsement of broccoli is just the tip of the iceberg. The first lady’s Let’s Move initiative has engaged the industry like no other previous administration’s program that I can remember." "The Obamas are not only putting political muscle behind the fight against childhood obesity, they’re inviting the industry to pitch in." By the way, this isn't the only time I've given kudos to the administration's efforts. I've even urged trade industry organizations to invite Michelle Obama to speak at their conferences. Chris Koger

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