Opinion

  OPINION

Salinas vegetables crisped after autumnal heat wave

10/24/2014 9:31:30 AM

Will the Salinas Valley vegetable deal go out with a bang or a whimper? A bang for sellers, perhaps,... Read more.


In retail produce department, rapid-fire meetings are it

10/24/2014 9:23:58 AM

One nice thing about being a produce manager is that the work is generally meeting-free. Strike that.... Read more.


Connect on several levels

10/15/2014 10:43:40 AM

As much as technology has contributed to and changed the nature of the fresh produce industry, Fresh... Read more.



Will retailers love new products the day after PMA?

10/15/2014 10:37:39 AM

Hit me with something new. Perhaps more than any other produce event in North America, the Produce... Read more.


Industry has opportunity to reframe food waste issue

10/15/2014 10:19:08 AM

Traditional or “mainstream” agriculture has been trying to foster a responsible solution to producing enough... Read more.


Food with benefits

10/15/2014 10:00:08 AM

Convenience, price and even taste are no longer the sole motivators in foodservice purchases. Consumers... Read more.


Be concise in weekly marketing bulletins

10/15/2014 9:47:31 AM

The best advice I’ve heard when delivering any kind of message is this: Be concise. Be concise.... Read more.



Little risk with Mexican trucks

10/10/2014 9:36:35 AM

Many decisions come down to risk versus reward, and that’s where we see the Mexican truck issue. As... Read more.


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