Advice to help the produce retailer

11/09/2012 09:12:00 AM
Armand Lobato

If you sell berries (or any item) by the pint or half-pint, stop. Customers confuse dry-volume measures with liquid measures all the time. Always advertise and sign according to unit weight only.

That, my produce director friend, should help get you started. Now for week two ...

Armand Lobato works for the Idaho Potato Commission. His 30 years of experience in the produce business span a range of foodservice and retail positions.


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