Apathy over nutrition labels for fresh produce inexcusable - The Packer

Apathy over nutrition labels for fresh produce inexcusable

03/03/2014 02:18:00 PM
Tom Karst

 The traditional wisdom for the cold shoulder given nutrition fact labels by retailers (and produce marketers)  is that consumers know that fresh produce is healthy already and don’t need a nutrition facts label to tell them so.

But some consumers do want more. Here is coverage by Coral Beach about a labeling study, from November 2013. From the story:


A key finding, according to the research report, was that consumers want larger type on larger labels, as long as it doesn’t completely block the view of the produce. They also want nutrition information.

Consumers are accustomed to seeing nutritional information in the center store and notice when it is lacking in the produce aisle, the report states. The respondents were especially drawn to commodities that presented nutrition information in a simple format on the front of the label.



TK: I think consumers would love more nutrition info, including nutrition labels, front and center in the produce aisle.

It is ironic and lamentable that one of the few food groups with nothing to hide on its nutrition label rarely bothers with it.

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