“Blackberries will be very promotable,” Pandol said.
Pandol Associates Marketing is importing blackberries and other berries from Mexico for the first time this season.
The quicker blackberries get to market, the better, making Mexico a logical choice for the company — particularly because it sources its main crop, grapes, nearby.
Pandol said blackberries could be an enticing retail alternative not only to grapes but also to apples, which are costlier in some markets this winter — despite a record crop in industry leader Washington — because of devastating crop losses in Michigan and New York.
And on that note, we’ll end part one of this two-part holiday report.
Next week, we’ll begin where we stopped today — with apples — and with a different kind of produce consumer in my family, my mom (you’ve been warned).
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