Big displays plant thoughts of value and freshness

07/26/2013 09:06:00 AM
Armand Lobato

Too much inventory to keep fresh or not enough turns to justify massive displays? Try “dummying up” those tables, carton bases or bins. Think spreading out, not deep, to achieve the abundant look without sacrificing inventory and risking too much shrink.

The four P’s of marketing may be product, place, promotion and price, but in our case I would venture to add a fifth — produce.

Armand Lobato works for the Idaho Potato Commission. His 30 years of experience in the produce business span a range of foodservice and retail positions.

armandlobato@comcast.net

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