Companywide alignment key to leveraging

06/14/2013 11:07:00 AM
David Dever and Kerry Tucker

In an era of fierce competition and the challenges of differentiating a commodity business, we’ve found alignment to be the closest thing we know of to an internal competitive advantage.

David Dever is the chief executive officer for Sun World International LLC, Bakersfield, Calif., and Kerry Tucker is chief executive officer of Nuffer, Smith, Tucker Inc., a strategic planning and public relations firm based in San Diego.

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