Then Idaho and Oregon onion grower teams fired up for a battle of the barbecues. Each team had to create and grill their own recipes for onions and elk.
USA Onions had six of these barbecue battles during Boise State home games in the fall.
Jones said grilling particularly appeals to males because many feel awkward in the kitchen, but they’re king of the barbecue. Grilling also reduces the number of pots and pans, so “they don’t have to mess up their kitchen,” she said.
Since USA Onions has been conducting the promotion, Jones said it has helped open the door for many of its shipper-members and helped build relationships.
“We recognize there are a lot of buyers who are guys,” she said.
“Doing this grilling promotion has enabled us to have something to talk about.”
Even if grilling isn’t part of your marketing program, Jeff and male consumers like him represent a growing sector that should be included in the conversation.
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