Pamela Riemenschneider, Aisle Wandering The ruling in the Fresh Del Monte versus Del Monte Food Co. case has me thinking about what belongs on the shelves in the produce department.
Does preserved, packaged fruit belong next to the fresh-cut fruits, vegetables and snack trays?
What about juice? And nuts? If not in produce, where?
There was a great article in the Wall Street Journal back in October, “A Food Fight in the Produce Aisle,” that took on this subject as well. Produce is the entry point for many retailers, and many impulse buys fare better earlier in the shopping trip when the kids are still in high spirits (read: not tantruming) and the budget isn’t spent.