For produce, the end of the journey is tough

11/05/2012 02:53:00 PM
Armand Lobato

The produce manager is the all-important runner in the holiday relay race. It’s time to charge through the last, always-challenging 100 feet, and close the sale.

u Note: See the November edition of Produce Retailer magazine, the Ten-Minute Merchandiser article, which outlines holiday labor preparation.

Armand Lobato works for the Idaho Potato Commission. His 30 years of experience in the produce business span a range of foodservice and retail positions.


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