The produce manager is the all-important runner in the holiday relay race. It’s time to charge through the last, always-challenging 100 feet, and close the sale.
u Note: See the November edition of Produce Retailer magazine, the Ten-Minute Merchandiser article, which outlines holiday labor preparation.
Armand Lobato works for the Idaho Potato Commission. His 30 years of experience in the produce business span a range of foodservice and retail positions.