Fruitarian runner could add zip to marketing - The Packer

Fruitarian runner could add zip to marketing

10/04/2013 09:30:00 AM
Chuck Robinson

  • The National Mango Board has sent Jango Mango to the Marine Corps Marathon.

  • Coral Gables, Fla.-based Turbana Corp. last year sponsored the Montreal Marathon in September and the Marine Corps Marathon in October.

  • Cincinatti-based Total Quality Logistics has put its name on the Oct. 12 Total Quality Logistics Urban Race and has backed many other running events in recent years.

  • For a second year, Mann Packing has worked with the Rock ‘n’ Roll Marathon Series at September race events in San Jose, Calif.; St. Louis; and Las Vegas, handing out sugar snap peas and having its mascot, Snappy, on hand for pictures and to distribute future-purchase coupons to more than 35,000 attendees at each race.

    That is an incomplete list, but it’s all great. Still, I think the Lamborghini elevates the promotional appeal. A focal point like Arnstein could catch the attention of the broader consumer populace outside of marathon circles.

    What's your take? Leave a comment and tell us your opinion.

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