Gala sets its sights on red delicious

09/07/2012 08:57:00 AM
Andy Nelson

The vast majority of the apples India imports are red delicious, but that’s not a fact in the red’s favor, Fryhover said.

Instead, it shows that India hasn’t yet been tapped for other varieties. When it is, look out.

Another speaker at that roundtable, Suzanne Wolter, marketing director for Selah, Wash.-based Rainier Fruit Co., touched on another hot topic concerning varieties — namely, the profusion of them.

Most retailers already carry more apple varieties than you can count on two hands. Yet states like Washington are constantly coming up with new ones. Ten to 12 licensed, or “managed,” varieties are in production in the state now, she said.

It was with refreshing candor that Wolter mused on their fate.

“That will be a big challenge,” she said, referring to the quest for additional space on retail shelves.

“How many varieties will the market bear? We’re already getting some pushback from retailers, and now we’re coming to them with new varieties.”

A few of many interesting — and yes, non-freeze-related — takeaways from U.S. Apple 2012.

anelson@thepacker.com

What's your take? Leave a comment and tell us your opinion.


Prev 1 2 Next All


Comments (0) Leave a comment 

Name
e-Mail (required)
Location

Comment:

characters left

Join the conversation - sign up for FREE today!
FeedWind
Feedback Form
Leads to Insight