Get in the game for the future of business

08/24/2012 09:24:00 AM
Kori Tuggle

Disruption leads to innovation. That’s the game of modern business. But you can only be a player in the innovation game if you’re prepared to adapt.

Like an artist facing a blank canvas open to the creative possibilities the many different colors can realize, you too must open yourself and your business to the many different colors of influence available in the modern marketplace that can reinvigorate traditional business models and help you thrive among growing competition.

Point of intersection

Frans Johansson, author of “The Medici Effect” and chief executive officer of The Medici Group, argues traditional strategy, planning and analysis simply no longer guarantee strong performance in today’s fast-paced, unpredictable market.

Like Wahl, he also speaks to professionals around the country, but talks instead about how the most ground-breaking ideas grow from collaboration between people with diverse experiences, skills, expertise, perspectives, backgrounds and cultures.

Johannson says it’s at intersections — places where ideas from different fields and cultures meet and collide — where extraordinary new innovations ignite.

This very phenomenon happens repeatedly in our industry at meetings, leadership programs and conferences around the country and the globe.

When varied disciplines, cultures and all segments of the supply chain intersect to discuss such things as food safety, technology, increasing consumption, supply chain efficiencies and global trade, innovation and leadership are fueled.

When you as a member of this industry with a unique perspective purposely place yourself at these intersections, a sustainable edge is gained through participation and exposure to ideas and opportunities with the power to ignite.

Like it or not, it’s business as unusual these days. How prepared are you to adapt and change the game?

Just as the building blocks of social media — identity, conversations, sharing, presence, relationships, reputation and groups — work to ignite and elevate innovation, putting yourself at the intersection of diversity puts these same building blocks to work for you and your operation.

Broadening your perspective stirs creative thinking to expand your company’s reach, accessibility and potential for unprecedented possibilities.

Getting out in the middle of the chaos is quite simply the best preparation for surviving and thriving in this modern business environment.

Kori Tuggle is director of marketing and business development for Ocean Mist Farms, Castroville, Calif. She is responsible for engaging Ocean Mist Farms online with the industry and consumers and is one of the founding members of the Artichoke Aficionado Club, which has 46,000 members.

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