Going from Coke to Cuties

07/20/2012 09:05:00 AM
Amelia Freidline

It seems like that kind of name recognition can be beneficial to more than just the company that owns the trademark.

Other sweet onion growers can capitalize on consumers’ love of sweet onions when the Vidalia — or Walla Walla Sweet — season is over.

Likewise, other mandarin orange brands such as Darling Clementines from LGS Sales or SunWest Fruit Co.’s Clem’N Tina’s can benefit from consumer demand for clementines driven by Cuties’ aggressive marketing campaign.

A little competition can be a good thing, after all, if it drives companies to ensure they provide a high quality product.

And that’s something that benefits everyone.

afreidline@thepacker.com

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