There is no doubt that, collectively, conventional agriculture has a history of a shut-door policy in consumer outreach, which has allowed adversaries such as the Environmental Working Group on the produce side and the likes of PETA on the animal-agriculture side to gain momentum.
But is a sustainable label a way for conventional agriculture to become more favorable to consumers and narrow the perceived difference between organic and conventionally grown produce?
Or will it result in increased pressure from retailers at the financial burden of the grower?
I would argue the latter.
This is simply another opportunity for government, activists and consumers to dictate how farmers farm.
There is enough “producer baby-sitting” going on in the regulatory world without adding a “voluntary” standard to comply with as well.
Let the marketers stick a label on the package if they see value.
Don’t subject the grower to the copious amount of paperwork and fees to comply with a standard that will inevitably be hijacked by activists anyway.
Why feed into activist demands and perpetuate the issue? It’s anyone’s guess what their next demand will be.