Looking back on 2012 and giving thanks

12/14/2012 10:26:00 AM
Bryan Silbermann

Bryan Silbermann, Produce Marketing AssociationBryan Silbermann, Produce Marketing AssociationAs we reflect on another year in produce, this industry has much to be thankful for.

For me, I’m grateful for having the greatest job in the world. I get to promote the beauty and goodness of produce and floral on behalf of the most passionate and dedicated people on earth.

I’m thankful for Produce Marketing Association members around the globe who grow, harvest, pack, market and distribute the freshest, most wholesome foods available — and work tirelessly on advancing food safety to also make fruits and vegetables the safest.

We annually contact industry members to find out what they’re most thankful for, and here’s what they said.

“My first thought is my family, thankful that I have a job, and, of course, the list goes on. Then it suddenly hits me that I’m thankful for my all my coworkers, from our transportation department and our truck drivers who pick up the produce.

“They not only get it to us on time, but they also look at the produce to make sure it meets our criteria. Our dock workers who get to work when many of us are still sleeping; they too make sure the produce is the best quality that goes to our customers.

“Our delivery drivers who greet our customers with their smiling faces. Our sales staff who pounds the pavement telling all the potential customers our story. All the office support staff who makes things happen from behind the scenes.

“This also includes the owner, who works alongside all of us. We are a group of many different personalities who pull together to feed people. My co-workers are an awesome group, and I’m thankful for them.”

— Louise Carter, sales manager, Kodiak Fresh Produce, Phoenix.

“This has been an amazing year. I have been blessed to have a fantastic career that opens new doors every day, such as the move this May from business development of PrimusLabs to vice president of business development, sales and marketing of NCSI Americas.

“But most importantly, I have two new additions to my growing family. In November, we finalized the adoption of two beautiful baby boys.”

— Matt Regusci, southwest vice president of business development, sales and marketing, NCSI Americas Inc., Arroyo Grande, Calif.

 “Looking back at 2012, I am grateful for my family, their continued health and wellness, and their support in all that I do. As the world keeps changing (albeit to the negative) my family continues to grow closer to one another, and we function as a cohesive unit most of the time.


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