Marketing makes a produce superstar

09/28/2012 09:12:00 AM
Chuck Robinson

NAFTA was approved in 1994, and it took 13 years for the tap to be turned on avocado supply from Mexico.

The supply would have rotted in a warehouse and prices plummeted without the forceful marketing by the promotional SWAT teams representing the suppliers.

crobinson@thepacker.com

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