Millenial women's buying power

03/21/2014 10:30:00 AM
Garland Perkins

Gen Y females are a vital consumer group for the retail sector. They earn and spend a substantial amount of money, a trend that will only increase in the future.

They are a diverse group comprised of single and married females, with and without children, and therefore have varying needs and interests when it comes to food including quality, price, social responsibility and flavor, among other things.

Lastly, they often use social media as the basis of their purchasing decisions and post reviews online that influence other shoppers.

Millennial women expect a desirable shopping experience, one that warrants their time and meets their expectations for value.

Ultimately, positive reviews from these consumers will be imperative for retail success in the future.

Garland Perkins writes a monthly column on the produce industry from the millennial perspective. She works in sales and marketing for The Oppenheimer Group in its Los Angeles office.

garlandperkins@gmail.com

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