Millennials’ cooking curiosity provides opportunity

02/14/2014 10:35:00 AM
Garland Perkins

In the future this enthusiasm for cooking combined with concerns for their health and the environment will likely bode well for the produce industry as Gen Y’ers opt for fruits, vegetables and nutritious food items with a focus on sustainability and social responsibility.

Compared to their parents, many millennials already feel they eat healthier, more natural and organic foods, and the consumption patterns of their younger cohorts also appear to be changing for the better.

A recent survey by the American College Health Association found students are eating more servings of fruits and vegetables each day.

While the implications of these trends are optimistic overall, there are still millions of millennials that have yet to obtain a thorough knowledge of fruits and vegetables, let alone cooking.

However, millennials who feel less confident in the kitchen are more apt to take the “do it yourself” attitude associated with this generation. No longer will they turn to their home economics teacher or parent for guidance.

A simple Google search or YouTube tutorial will do the trick, and, in the end, one can only hope produce plays a central role in their culinary creation.

Garland Perkins writes a monthly column on the produce industry from the millennial perspective. She works in sales and marketing for The Oppenheimer Group in its Los Angeles office.

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