Nearly all of my friends grow tomatoes but hardly any of them keep up the supply all summer.
Aligning your product with homegrown tomatoes, which carry a lot of prestige as a favorite premium summertime food, seems smart to me.
The tie-in with Missouri Botanical Garden is another smart move.
Botanical gardens across the country are looking for ways to draw patrons. All of them are dedicated to educating the public about many gardening-related topics, including the source of our food.
Like aligning your premium tomato product with homegrown tomatoes, standing along side botanical gardens across the country has a lot to offer a company promoting a high-quality product and few negatives.
In the case of having the 2013 Homegrown Tomato Challenge at Missouri Botanical Garden, three St. Louis retailers are getting the benefits of supporting the event and promoting it. They are Dierbergs Markets Inc., Schnuck Market Inc. and Shop N Save St. Louis Inc.
Missouri Botanical Garden is otherwise dedicated to encouraging home gardeners. In fact, the William T. Kemper Center for Home Gardening at the garden provides home gardeners with instruction, advice and inspiration. The tomato challenge is a good fit for the institution.
With some of my favorite things coming together in an event like this — tomatoes, gardening and Missouri Botanical Garden — I am tickled to be invited to help judge the event on Aug. 24.
We will celebrate vegetable production and encourage more consumption of tomatoes and other vegetables. On top of that, this will be lots of fun.
What's your take? Leave a comment and tell us your opinion.