Spezzano said there are many ways to participate in trade shows. Some may elect to have a big presence on the floor, while others might choose to have zero presence on the floor and instead step up with sponsorships. Others may have no floor presence, no sponsorships, but only work the floor and cocktail parties.
And so while the conversation about the failed merger has ended, the adjustments by the industry in its roiling wake may have only just begun.
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