Produce should claim its day of the week

08/02/2013 11:17:00 AM
Tom Karst




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Kristie Middleton    
Washington, DC  |  August, 02, 2013 at 04:22 PM

Thanks for the great piece about this important issue. With 50 percent of Americans saying they've heard of Meatless Monday and 18 percent saying they're participating, Meatless Monday is a great way to market eating more fruits and vegetables. From Green Giant to Campbell's Soup to Burger King, major companies have used the term to drive meat reducers to their products. If you're interested in marketing ideas, please contact The Humane Society of the U.S. at meatlessmonday@humanesociety.org.

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