But Wright and others are equally resigned to the fact that fresh acreage will at least increase by some. And if processors face a glut, some of those spuds could wind up back on the fresh market.
Much is still up in the air. The season hasn’t even started. Maybe yields will fall, maybe french fry and potato chip sales will go through the roof, maybe fresh marketers will rise to the occasion and set all kinds of sales records.
But if a year from now russet markets look like they do today, United Potato and its state chapters may have to look for a stick to go with the carrot in their “less (acreage) is more” pitch to growers.