He said Naturipe looked to the snack food industry to gain lessons on packaging that successfully attracts shopper interest.
One thing that was dismaying, however, was reaction by some retailers to the concept of a blueberry snack line.
“We are constantly amazed at the barriers we as an industry put in front of ourselves,” he said. “When we talked with retailers over the last year or two, when we showed them our new product, the first thing they asked was what’s the cost. They went over the shrink and margins. They unsold it before we had a chance to sell it.”
If produce marketers can deliver consistency in product texture and packaging, provide those products to foodservice and then increase the products’ availability in retail stores, the industry can help encourage children to eat healthier products in more convenient ways.