Agriculture Secretary Tom Vilsack named new members to the committee, which meets up to twice a year to advise the USDA on issues affecting the fruit and vegetable industry.
Why the lapse of three years since it last met in 2011?
Apparently the delay was intended, in part, to ensure diversity in the pool of potential candidates. Avoid groupthink by injecting more diversity, adding farmers market and local food advocates with multinational executives, processors with fresh marketers, and so on.
The committee was first chartered in 2001 and began in 2002. Since then, the committee has met 14 times and developed more than 60 statements and recommendations for the USDA.
After reading the news coverage of the committee’s appointment and previous work, one member of the Fresh Produce Industry Discussion Group said “I wonder how many recommendations the USDA actually adopted.”
I’ve been to most of the committee meetings over the years — they are open to the public — and I’ve always been impressed with the work that committee members put in. They are nothing if not ambitious.
That’s the rub. Often the committee asks the USDA and Vilsack for a little more than the agency can deliver.
In 2011, the committee recommended the USDA and the Department of Labor work together in finding labor solutions for agriculture.
And bless his heart, Vilsack has spoken up for immigration reform often enough over the years. To no avail, of course.
Of course, until someone actually delivers immigration reform, it won’t hurt for the committee to ask for a solution from the USDA.
After all, Congress, President Obama and all the high-powered lobbyists in Washington, D.C., have come up short.
Besides the inevitable (but maddeningly futile) talk about immigration, what else will be on the agenda?
In the news release on the committee, Agricultural Marketing Service Administrator Anne Alonzo framed its input this way: “The new members will advise the department on how to best meet the industry’s needs related to issues such as food safety and nutrition education, among others,” she said.
With Cathy Burns, president of the Newark, Del.-based Produce Marketing Association, on the advisory committee, I’m sure nutrition education will be right in her wheelhouse.